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YOUR COMMUNICATIONS EXPERT
Public relations and communications for tech B2B companies and startups
To extract the most value from PR and communications, technical brands have to elevate the conversation from a product / service, to a business or even societal level.
Most audiences today, including some business decision-makers, don’t relate to technical and product-focused messages, but instead want to hear from brands that inspire and spark insightful, compelling conversations about broader issues.
For the past fifteen years, I have been working with B2B tech brands, from local start-ups to the largest global players. I am used to digesting and understanding complex products and technical messages, and finding ways to best elevate the narrative and conversations, for a greater impact on brand awareness.
As a B2B and potentially technical brand, my expertise is your best PR ally. I’m open to working with any brand that wants to change the conversation in their industry.
Working with a freelancer, you have the freedom to choose when and how we work together, depending on your evolving needs and budget.
SERVICES
CONTENT
There is brand content, and there is great brand content. Most of the plethora of content out there doesn't bring value to readers, or the organisations publishing it.
I can help with structuring your approach, identifying topics to own, defining narratives, and copywriting, to ensure your content stands out and you get more bang for your buck.
CRISIS COMMUNICATION
Any organisation is at risk of facing a crisis that will damage its reputation. And yet, very few have a plan when incidents occur, and have to pay a hefty price.
From crisis planning and preparation, response and management, and post-crisis planning, I provide end-to-end support to mitigate the impact on your brand reputation.
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