CONTENT
There is brand content, and there is great brand content. Most of the plethora of content out there doesn't bring value to readers, or the organisations publishing it.
I can help with structuring your approach, identifying topics to own, defining narratives, and copywriting, to ensure your content stands out and you get more bang for your buck.
WHAT YOU SAY
The trifecta to good content: informative, timely, and most importantly, different. Identifying topics that will be newsworthy and interesting, whilst ensuring your messages are unique, requires preparation.
Combining research, interviews, and workshops, I can help you identify gaps in conversations that your brand can own.
WHERE YOU SAY IT
One paper, many possibilities. Don't waste the full potential of your content, and explore how you can extend its lifespan, reaching your audience via different channels at different moments in time.
HOW YOU SAY IT
Our attention span may not be similar to a goldfish's, but it is most likely short and shrinking under the incessant bombardment of information we are subjected to.
Give your content some charisma. A catchy tone and style increases your chances to keep readers hooked, get them to remember you, and your message to stick.
